Case Studies

Partnering with thefingerprint

A 3-in-1 Case Study:

Some things are just meant to be.

So it was that James Alexander decided the time was right to seek out a wordsmith able to produce captivating content for his redesigned website. Having made the switch from part to full-time, he had been struggling to find the right words to promote thefingerprint, his full-service creative design agency. He shared the opportunity on a freelancing website at just the right moment.

Seeing the Need for Content

Looking back on his early struggles, James said, “Writing the content about your own business is hard as you continue to scrap and start again. Being able to speak to someone, and offload the information and then have them present back the content was not only better but more professional too. Using a professional copywriter saved time, money and in the end provided a better result.”

James took the time to fill out the brief, sharing key details such as his website goals and preferred tone of voice. From the home to the about page, the words soon started to flow. Effectively showcasing thefingerprint’s full range of creative services, it would inspire prospective clients to get in touch.

Remarkable Results

Having reviewed his website analytics, James said, “the main content on the homepage has seen the best results. It consistently gets longer time on the page, with consistently about 1m 44s spent on the site by viewers, who then head to the contact page and submit enquiry forms.”

The impact has been crystal clear, with an average of 5 visitors per month following up and asking about the services offered by thefingerprint. Whether for reasons of budget or service capabilities, not all of the enquiries lead to work. However, James has been delighted with the reliable stream of new projects, which have led to thefingerprint winning the Scotland Prestige Awards as the best ‘Design Agency in Scotland’ an incredible three years running.

40+ On-brand Blogs Later

Delighted with his new web copy, James was keen to publish some complementary blogs. Again, he could count on the wordy support, with pieces covering everything from the value of processional copywriting services to the importance of using a sales funnel for lead generation.

Reflecting on the blog writing service, James said, “Being able to provide a list of titles and having you work away on them is great. It’s easy to do, with the blogs always being of a great standard. Not having to write the blogs myself means that I save time and money that can be used in driving outcomes for my business. The blogs help to sell our main services, highlighting our expert knowledge and connecting with our readers.”

Helping His Trusted Clients

Taking a friendly and focused approach, James has led the way in the delivery of creative services for an ever-expanding range of clients. He’s continued the long-standing collaboration, calling on support in the writing of website content for Loc Hire (a specialist provider of welfare unit hire services). Following thorough keyword research, this has involved the writing of various profile-boosting pages. It’s a partnership that’s sure to bear success long into the future.

A Partnership of Success

Having developed such a strong and successful client relationship, thefingerprint can definitely be counted as one of the Creative Imp’s most valued clients.

Are you keen to see such outstanding results?

Get in touch to find out more about the game-changing content that can be crafted for your business.